Founder Jillian Moorhead moved from NYC to Jackson Hole, Wyoming in 2015, and from recognizing the drastic change in culture (and temperature), began developing the idea of a luxury, lifestyle accessory that married her city roots to the beautiful landscape of a winter resort town. There was a need for a functional, yet luxurious and stylish scarf accessory -- something that would resonate with a bi-coastal audience. Channeling her feminine and classic aesthetic, she created a luxe, colorful, warm and sportif accessory at an accessible price.