California born and bred, Kassia Meador began surfing at age 14. By 17 years old, Kassia was a sponsored pro-longboarder, traveling the world. Throughout her career as a competitive sponsored athlete, Kassia was actively involved in designing products under the umbrella of her sponsors. In 2013, Kassia left sponsored surfing to build a brand that focused on quality instead of quantity, working towards more conscious solutions rather than contributing to the larger global issues. In 2015 she launched KASSIA + SURF, a brand for women by women with design rooted in authenticity gained through 23 years of experience.