In 1978, Betty Tung saw a gap in the market for a more glamorous take on ski wear. An engineer and athlete, with expertise in clothing production thanks to her father’s manufacturing business, Betty understood exactly what was missing from the marketplace. Performance lines offered durability, but their cuts were boxy and unflattering, while style-focused brands were priced out of reach for most. Betty was motivated to fill the gap, and FERA was born. FERA is known for their perfect-fitting ski pants, cheeky sweaters and glamorous jackets that look chic, slope to street.