When her teenage sons started having skin problems, Stephanie Capuano did what moms do, she googled ‘teenage skin care.’ She noticed that there was genuinely nothing on the market that worked well enough for them, was stylish, aspirational and importantly, wasn’t elbow-deep in unnecessary chemicals. Inspired by what it felt like growing up in California (the 31st State), she created a brand devoted to boys in all their glory, that's inspired by the idea of simple, effortless, California clean. Our children and the planet’s well-being is at the forefront of what 31st State does.